E2 Armory

About Project

Challenge:

E2 Armory is a leading manufacturer of mil-spec Ar15 parts. Located in Daytona, Florida their massive manufacturing facility needed a front-end web presence to match their elite capabilities. In addition to rebranding and rebuilding their ecommerce platform, they needed an aggressive digital marketing campaign. C7 stepped up to help these patriots do it right.

Solution:

We hit the ground with guns blazing. Our creative team got busy crafting the new visual identity while our consulting and web teams were mapping out our plan of attack. Starting with the e-commerce website, we spent the next few months getting E2’s online business built properly. After launch, we kicked into a highly targeted digital campaign focused on increasing sales and profits.